Number of visits on takealot.com 2020-2025
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In February 2025, the South African e-commerce platform takealot.com counted some 16.3 million visits worldwide. That month, over 95.5 percent of the visits were registered in South Africa. From December 2020 onwards, the number of visits peaked in December 2024, at almost 21 million visits. The revenue of the Takealot group increased significantly in 2023, as the platform generated 808 million U.S dollars in revenue in that year.
Leading online marketplaces
Based on the monthly number of visits of e-commerce platforms in Africa as of 2023, Takealot.com ranked third with some 13 million visits. Jumia, the online marketplace founded in Nigeria, led the ranking with roughly 22 million registered visits. Observing the main companies in Africa by market capitalization, Naspers, a multinational holding owning various e-commerce subsidiaries, ranked first. Its outstanding shares had a market value of over 80.8 billion U.S. dollars. One of the subsidiaries of Naspers is Takealot.com.
Steady increase in revenue Naspers
In 2015, the merge between Takealot.com and Naspers-owned e-commerce platform Kalahari.com was successfully completed. Three years later, the parent company increased investment in Takealot.com to 96 percent. The revenue of Naspers increased steadily between 2013 and 2023. Between the period considered, the revenue of the global internet and media company registered an increase of approximately 24 billion U.S. dollars.
