For the 2022 elections in the Philippines, Facebook ad expenditure of pages created for Leni Robredo reached approximately 35.44 million Philippine pesos. Most of the spending were distributed before the official campaign period, to battle misinformation about her online. In that year, with 44 percent of respondents using Facebook as a source of information, Facebook became the most popular online platform.
Facebook ad spending of pages created for election candidates in the Philippines between August 2020 and May 2022
(in million Philippine pesos)
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Rappler. (May 7, 2022). Facebook ad spending of pages created for election candidates in the Philippines between August 2020 and May 2022 (in million Philippine pesos) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1309144/philippines-facebook-ad-spending-for-election-candidates/
Rappler. "Facebook ad spending of pages created for election candidates in the Philippines between August 2020 and May 2022 (in million Philippine pesos)." Chart. May 7, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1309144/philippines-facebook-ad-spending-for-election-candidates/
Rappler. (2022). Facebook ad spending of pages created for election candidates in the Philippines between August 2020 and May 2022 (in million Philippine pesos). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1309144/philippines-facebook-ad-spending-for-election-candidates/
Rappler. "Facebook Ad Spending of Pages Created for Election Candidates in The Philippines between August 2020 and May 2022 (in Million Philippine Pesos)." Statista, Statista Inc., 7 May 2022, https://www.statista.com/statistics/1309144/philippines-facebook-ad-spending-for-election-candidates/
Rappler, Facebook ad spending of pages created for election candidates in the Philippines between August 2020 and May 2022 (in million Philippine pesos) Statista, https://www.statista.com/statistics/1309144/philippines-facebook-ad-spending-for-election-candidates/ (last visited November 21, 2024)
Facebook ad spending of pages created for election candidates in the Philippines between August 2020 and May 2022 (in million Philippine pesos) [Graph], Rappler, May 7, 2022. [Online]. Available: https://www.statista.com/statistics/1309144/philippines-facebook-ad-spending-for-election-candidates/
