The majority of consumers in Japan purchased frozen and retort foods of private brands regularly as revealed in a survey conducted in November 2021. While almost 49 percent of respondents stated that their purchase decisions depended on the products, more than ten percent claimed to mostly only buy private-label branded convenience foods.
Private labels are growing popular at Japanese retailers, with convenience stores, in particular, profiting from the sales of store brand snack foods.
Share of consumers buying frozen and retort foods of private brands in Japan as of November 2021
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Share of respondents
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Cross Marketing. (November 17, 2021). Share of consumers buying frozen and retort foods of private brands in Japan as of November 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1309127/japan-shopping-behavior-frozen-retort-food-private-brands/
Cross Marketing. "Share of consumers buying frozen and retort foods of private brands in Japan as of November 2021." Chart. November 17, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1309127/japan-shopping-behavior-frozen-retort-food-private-brands/
Cross Marketing. (2021). Share of consumers buying frozen and retort foods of private brands in Japan as of November 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1309127/japan-shopping-behavior-frozen-retort-food-private-brands/
Cross Marketing. "Share of Consumers Buying Frozen and Retort Foods of Private Brands in Japan as of November 2021." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1309127/japan-shopping-behavior-frozen-retort-food-private-brands/
Cross Marketing, Share of consumers buying frozen and retort foods of private brands in Japan as of November 2021 Statista, https://www.statista.com/statistics/1309127/japan-shopping-behavior-frozen-retort-food-private-brands/ (last visited August 25, 2024)
Share of consumers buying frozen and retort foods of private brands in Japan as of November 2021 [Graph], Cross Marketing, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1309127/japan-shopping-behavior-frozen-retort-food-private-brands/
