Kenya: Awareness level of selected smartphone brands 2022

Published by
Petroc Taylor,
Jul 8, 2024
In February 2022, the smartphone giant Samsung was the most widely known mobile device brand in Nigeria, with an awareness level of 88 percent of participants involved in a survey. Tecno was known by 84 percent of survey respondents, while Nokia followed with an awareness level of 82 percent.

Awareness of selected mobile device brands in Kenya in February 2022

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Release date

April 2022

Region

Kenya

Survey time period

February 2022

Number of respondents

529 respondents

Age group

18 years and older

Supplementary notes

The question was worded by the source as follows: "Which of the following brands have you ever heard of?"

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