Niegria: Awareness level of selected smartphone brands 2022

Published by
Petroc Taylor,
Jul 8, 2024
In February 2022, the mobile device brand Tecno was the most widely known brand in Nigeria, with an awareness level of 81 percent of participants involved in a survey. Samsung was known by 75 percent of survey respondents, while Apple had an awareness level of 72 percent.

Awareness of selected mobile device brands in Nigeria in February 2022

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Release date

April 2022

Region

Nigeria

Survey time period

February 2022

Number of respondents

529 respondents

Age group

18 years and older

Supplementary notes

The question was worded by the source as follows: "Which of the following brands have you ever heard of?"

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