Major factors when choosing ready-made meals in Japan 2024

Published by C. Diep, May 30, 2024

The leading factor influencing ready-made meal choices of consumers in Japan was the visual presentation of the food products, as revealed in a survey conducted in April 2024. While the majority of respondents made their choices based on whether a prepared meal looked delicious, 11 percent looked at the nutritive value.

Leading factors influencing ready-made food choices in Japan as of April 2024

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Source

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Release date

May 2024

Region

Japan

Survey time period

April 23 to 24, 2024

Number of respondents

1,915 respondents

Age group

20-69 years

Special properties

respondents eating ready-made meals at home

Method of interview

Online survey

Supplementary notes

Multiple answers were allowed.

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Overview

5

Ready-to-eat meals

5

Shelf-stable foods

5

Frozen foods

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Snack foods

5

Consumer behavior

5

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Topics

Convenience food market in JapanFood retail in JapanHealth and functional foods market in JapanRestaurant industry in JapanRestaurant food delivery in Japan
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