The combined volume per capita in the 'Hard Seltzer' segment of the alcoholic drinks market in the United States was forecast to continuously decrease between 2024 and 2029 by in total 0.4 litres (-7.18 percent). According to this forecast, in 2029, the combined volume per capita will have decreased for the seventh consecutive year to 5.16 litres.
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Per-capita consumption of hard seltzer in the U.S. 2020-2029
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Data provided by Statista Market Insights are estimates.
Definition:
Hard seltzer, also referred to as spiked seltzer or hard sparkling alcohol water, is an alcoholic beverage with carbonated water and often contains fruit flavoring. Typically, it is clear and colorless, with an alcohol content of 4–6% alcohol by volume (ABV).
Additional information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.
At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.
Key players include White Claw, Smirnoff, Bud Light, and Michelob.
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Statista. (November 6, 2024). Per-capita consumption of hard seltzer in the U.S. 2020-2029 (in liters) [Graph]. In Statista. Retrieved April 13, 2025, from https://www.statista.com/statistics/1309035/hard-seltzer-volume-per-capita-sales-us/
Statista. "Per-capita consumption of hard seltzer in the U.S. 2020-2029 (in liters)." Chart. November 6, 2024. Statista. Accessed April 13, 2025. https://www.statista.com/statistics/1309035/hard-seltzer-volume-per-capita-sales-us/
Statista. (2024). Per-capita consumption of hard seltzer in the U.S. 2020-2029 (in liters). Statista. Statista Inc.. Accessed: April 13, 2025. https://www.statista.com/statistics/1309035/hard-seltzer-volume-per-capita-sales-us/
Statista. "Per-capita Consumption of Hard Seltzer in The U.S. 2020-2029 (in Liters)." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/1309035/hard-seltzer-volume-per-capita-sales-us/
Statista, Per-capita consumption of hard seltzer in the U.S. 2020-2029 (in liters) Statista, https://www.statista.com/statistics/1309035/hard-seltzer-volume-per-capita-sales-us/ (last visited April 13, 2025)
Per-capita consumption of hard seltzer in the U.S. 2020-2029 (in liters) [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/1309035/hard-seltzer-volume-per-capita-sales-us/
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