According to a survey conducted among consumers in the United States and released in March 2021, 15 percent of respondents said targeted advertising helped them access promotional sales or incentives, while 14 percent said it helped them discover new brands.
Leading benefits of targeted advertising according to consumers in the United States as of March 2021
*The source did not provide information on the date of survey; the date used is the publication date. Among respondents, 34 percent identifying as female, 44 percent as male, 22 choosing not disclose this information. Not all answer choices shown by source.
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PR Newswire. (March 25, 2021). Leading benefits of targeted advertising according to consumers in the United States as of March 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1308972/leading-targeted-advertising-benefits-us/
PR Newswire. "Leading benefits of targeted advertising according to consumers in the United States as of March 2021." Chart. March 25, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1308972/leading-targeted-advertising-benefits-us/
PR Newswire. (2021). Leading benefits of targeted advertising according to consumers in the United States as of March 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1308972/leading-targeted-advertising-benefits-us/
PR Newswire. "Leading Benefits of Targeted Advertising According to Consumers in The United States as of March 2021." Statista, Statista Inc., 25 Mar 2021, https://www.statista.com/statistics/1308972/leading-targeted-advertising-benefits-us/
PR Newswire, Leading benefits of targeted advertising according to consumers in the United States as of March 2021 Statista, https://www.statista.com/statistics/1308972/leading-targeted-advertising-benefits-us/ (last visited December 30, 2024)
Leading benefits of targeted advertising according to consumers in the United States as of March 2021 [Graph], PR Newswire, March 25, 2021. [Online]. Available: https://www.statista.com/statistics/1308972/leading-targeted-advertising-benefits-us/
