During the first quarter of 2024, 82 percent of Duolingo's total bookings came from users who purchased a subscription to the platform's premium plan Duolingo Plus, for a value of approximately 161.5 million U.S. dollars. The value of total Duolingo bookings increased by 41 percent in the first quarter of compared to the corresponding quarter in 2023, when Duolingo reported subscription revenues of 110 million U.S. dollars. Besides subscription plans, Duolingo Inc. offers in-app purchases of virtual goods, and an English language proficiency test valid to access higher education.
Quarterly bookings generated by Duolingo worldwide from 1st quarter 2021 to 1st quarter 2024
(in million U.S. dollars)
According to the source:"Subscription bookings represent the amounts we receive from a purchase of a subscription to Duolingo Plus."
"Total bookings represent the amounts we receive from a purchase of a subscription to Duolingo Plus, a registration for a Duolingo English Test, an in-app purchase for a virtual good and from advertising networks for advertisements served to our users."
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Duolingo. (May 8, 2024). Quarterly bookings generated by Duolingo worldwide from 1st quarter 2021 to 1st quarter 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1308777/duolingo-quarterly-bookings/
Duolingo. "Quarterly bookings generated by Duolingo worldwide from 1st quarter 2021 to 1st quarter 2024 (in million U.S. dollars)." Chart. May 8, 2024. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1308777/duolingo-quarterly-bookings/
Duolingo. (2024). Quarterly bookings generated by Duolingo worldwide from 1st quarter 2021 to 1st quarter 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1308777/duolingo-quarterly-bookings/
Duolingo. "Quarterly Bookings Generated by Duolingo Worldwide from 1st Quarter 2021 to 1st Quarter 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 8 May 2024, https://www.statista.com/statistics/1308777/duolingo-quarterly-bookings/
Duolingo, Quarterly bookings generated by Duolingo worldwide from 1st quarter 2021 to 1st quarter 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1308777/duolingo-quarterly-bookings/ (last visited July 23, 2024)
Quarterly bookings generated by Duolingo worldwide from 1st quarter 2021 to 1st quarter 2024 (in million U.S. dollars) [Graph], Duolingo, May 8, 2024. [Online]. Available: https://www.statista.com/statistics/1308777/duolingo-quarterly-bookings/
