WhatsApp Business: average revenue per user 2023, by region

Published by Laura Ceci, May 6, 2024
In 2023, WhatsApp Business was estimated to have an average revenue per user (ARPU) of approximately 0.25 U.S. dollars worldwide. Australia and Oceania was estimated to be the global region with the highest ARPU for WhatsApp Business, with 0.72 U.S. dollars in revenues per user on the platform. In 2023, it is estimated that WhatsApp Business generated around over 382.6 million U.S. dollars in revenues worldwide, with Asia and Europe generating the largest share of revenues.

WhatsApp Business was launched in 2018 and is available to download for small businesses and companies. Regular WhatsApp users do not need an additional app, but can connect instantly with company representatives or automated chatbots from their regular app interface.

WhatsApp Business average revenue per user (ARPU) in 2023, by region (in U.S. dollars)

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Release date

May 2024

Region

Worldwide

Survey time period

2023

Special properties

excluding WhatsApp Pay

Supplementary notes

Estimates modelled by Statista.

The estimated 2023 revenues for WhatsApp Business were derived using historical data and growth trends from regular WhatsApp revenues A top-down approach was applied to allocate global revenues across 151 countries, excluding China. For the distribution of revenues, factors considered included GDP, digital adoption index, and number of downloads. Following this, the number of users was calculated using the number of app download, population and mobile penetration. Subsequently, the average revenue per user (ARPU) was determined.
NB: North America consists of Canada, Mexico, United States (following Statista classification)

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