The mobile app of the online marketplace Vinted, a platform for buying and selling second-hand clothing, was downloaded 2.26 million times in May 2024. The app had its highest number of downloads in January of 2021, at 4.1 million. Throughout 2021, the app registered over 30 million downloads globally.
Europe’s favorite apparel marketplace
As seen by the global downloads, Vinted is one of the most popular shopping apps for apparel worldwide. The Lithuanian marketplace is available in the United States, but boasts the most popularity in Europe. In the United Kingdom, the Vinted app was the most downloaded fashion and beauty shopping app in 2022. In the same category, Vinted was also the most downloaded app in France. In Germany, the Vinted website was only second to Zalando.de, and held a desktop visit share of nearly 4 percent.
The rise of resale
Given the popularity of Vinted, there are also numerous other brands that offer consumers the chance to buy and sell their used clothing. With second-hand e-commerce becoming a sustainable option for fashion lovers, online resale marketplaces that operate internationally, such as Depop and Poshmark, will struggle competing with the resale trailblazer.
Monthly downloads of the Vinted app worldwide from January 2021 to May 2024
(in millions)
Characteristic
2021
2022
2023
2024
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AppMagic. (June 24, 2024). Monthly downloads of the Vinted app worldwide from January 2021 to May 2024 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1308579/vinted-app-downloads/
AppMagic. "Monthly downloads of the Vinted app worldwide from January 2021 to May 2024 (in millions)." Chart. June 24, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1308579/vinted-app-downloads/
AppMagic. (2024). Monthly downloads of the Vinted app worldwide from January 2021 to May 2024 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1308579/vinted-app-downloads/
AppMagic. "Monthly Downloads of The Vinted App Worldwide from January 2021 to May 2024 (in Millions)." Statista, Statista Inc., 24 Jun 2024, https://www.statista.com/statistics/1308579/vinted-app-downloads/
AppMagic, Monthly downloads of the Vinted app worldwide from January 2021 to May 2024 (in millions) Statista, https://www.statista.com/statistics/1308579/vinted-app-downloads/ (last visited July 22, 2024)
Monthly downloads of the Vinted app worldwide from January 2021 to May 2024 (in millions) [Graph], AppMagic, June 24, 2024. [Online]. Available: https://www.statista.com/statistics/1308579/vinted-app-downloads/