Share of online sales on Cyber Wow in Peru 2022, by channel

Published by
Stephanie Chevalier,
Sep 7, 2023
In the first 2022 edition of Peru's online shopping event, Cyber Wow, was estimated to see approximately 45 percent of sales coming from online marketplaces. Brand sites would follow, accounting for 38 percent of e-commerce sales on those days, followed by apps with 14 percent.

Distribution of online sales on Cyber Wow in Peru in 2022, by channel

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Release date

April 2022

Region

Peru

Survey time period

April 18 to 22, 2022

Special properties

Estimates

Supplementary notes

Cyber Wow is an online shopping event celebrated in Peru several times throughout the year. Its goal is to promote e-commerce in the South American country. Multiple product categories brands participate in the event, organized by IAB Peru.

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Statistics on " E-commerce in Peru "

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Overview

5

Segments

5

Sites and apps

5

Usage

4

Buying behavior

6

E-commerce dates

4

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