During a 2022 survey, it was revealed that more than three-quarters of Brazilian influencers were women. Over two-thirds of respondents were 26 to 37 years of age. Roughly 60 percent were from the state of São Paulo.
Demographic profile of influencers in Brazil as of February 2022
Characteristic
Share of respondents
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Youpix. (April 26, 2022). Demographic profile of influencers in Brazil as of February 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1308547/influencers-brazil/
Youpix. "Demographic profile of influencers in Brazil as of February 2022." Chart. April 26, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1308547/influencers-brazil/
Youpix. (2022). Demographic profile of influencers in Brazil as of February 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1308547/influencers-brazil/
Youpix. "Demographic Profile of Influencers in Brazil as of February 2022." Statista, Statista Inc., 26 Apr 2022, https://www.statista.com/statistics/1308547/influencers-brazil/
Youpix, Demographic profile of influencers in Brazil as of February 2022 Statista, https://www.statista.com/statistics/1308547/influencers-brazil/ (last visited July 22, 2024)
Demographic profile of influencers in Brazil as of February 2022 [Graph], Youpix, April 26, 2022. [Online]. Available: https://www.statista.com/statistics/1308547/influencers-brazil/