Share of Dutch shoppers buying pharmaceuticals online 2023, by generation

Published by
Koen van Gelder,
Sep 4, 2024
In the Netherlands, Millennials were the generation with the largest share of consumers purchasing pharmaceutical products online in the second quarter of 2023, with 33 percent. Gen Z followed with 27 percent, while only 13 percent of Baby Boomers were buying such products online over the survey period.

Share of consumers purchasing pharmaceutical products online in the Netherlands in 2nd quarter 2023, by generation

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Release date

November 2023

Region

Netherlands

Survey time period

Q2 2023

Number of respondents

1,000*

Supplementary notes

*19,293 consumers participated in the survey in 18 countries. At least 1,000 respondents participated per country.

The sample sizes are nationally representative, including both Klarna users and non-Klarna users.

Release date is date of access.

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