In a survey conducted among Chinese consumers in February 2024, about 39 percent of respondents indicated that product quality was their primary consideration when choosing jewelry. Meanwhile, nearly one quarter of respondents said that product design and distinguishability were their most important decision-making factor when buying jewelry.
Leading decision-making factors for buying jewelry among consumers in China as of February 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
iiMedia Research. (April 7, 2024). Leading decision-making factors for buying jewelry among consumers in China as of February 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1308434/china-leading-criteria-for-choosing-jewelry/
iiMedia Research. "Leading decision-making factors for buying jewelry among consumers in China as of February 2024." Chart. April 7, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1308434/china-leading-criteria-for-choosing-jewelry/
iiMedia Research. (2024). Leading decision-making factors for buying jewelry among consumers in China as of February 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1308434/china-leading-criteria-for-choosing-jewelry/
iiMedia Research. "Leading Decision-making Factors for Buying Jewelry among Consumers in China as of February 2024." Statista, Statista Inc., 7 Apr 2024, https://www.statista.com/statistics/1308434/china-leading-criteria-for-choosing-jewelry/
iiMedia Research, Leading decision-making factors for buying jewelry among consumers in China as of February 2024 Statista, https://www.statista.com/statistics/1308434/china-leading-criteria-for-choosing-jewelry/ (last visited December 18, 2024)
Leading decision-making factors for buying jewelry among consumers in China as of February 2024 [Graph], iiMedia Research, April 7, 2024. [Online]. Available: https://www.statista.com/statistics/1308434/china-leading-criteria-for-choosing-jewelry/