Products discussed by investment influencers in Brazil 2021

Published by
J. G. Navarro,
May 23, 2023
Between February and December 2021, currencies were the product most discussed by investment influencers from Brazil on Instagram, Twitter, YouTube, and Facebook. They were mentioned in 27 percent of posts. Cryptocurrencies ranked third, named in 21.3 percent of posts.

Products discussed by investment influencers in Brazil in 2021

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Sources

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Release date

March 2022

Region

Brazil

Survey time period

February 2021 to December 2021

Supplementary notes

* Tesoro Direto is an alternative investment program of the Brazilian Treasury.
In the period February to December 2021, the source analyzed approximately 406 thousand public posts of Instagram, Twitter, YouTube, and Facebook influencers.

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