Annual expenditure on online audio content in China 2022

Published by
Lai Lin Thomala,
Dec 11, 2023
According to a survey on audio market in China conducted in January 2022, over 45 percent of respondents did not pay for online audio content in the pervious year. On average, around 56 yuan was spent on online audio content among respondents. As of the survey date, willingness to pay for audio content among Chinese audio users was relatively low in comparison with users in other mature markets.

Amount spent on online audio content annually in China as of January 2022 (in yuan)

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Release date

March 2022

Region

China

Survey time period

January 7 to 17, 2022

Number of respondents

1,000 respondents

Method of interview

Online survey

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of May 2022).

The survey question was phrased by the source as: "In the past year, how much did you spend on audio content?"

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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