Share of Belgian shoppers buying pharmaceuticals online 2023, by generation

Published by
Koen van Gelder,
May 15, 2024
In Belgium, Gen X and Millennials were the two generations with the largest share of consumers purchasing pharmaceutical products online in the second quarter of 2023, with 29 and 32 percent respectively. Gen Z followed with 28 percent, while 18 percent of Baby Boomers were buying such products online over the survey period.

Share of consumers purchasing pharmaceutical products online in Belgium in 2nd quarter 2023, by generation

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Release date

November 2023

Region

Belgium

Survey time period

Q2 2023

Number of respondents

1,000*

Supplementary notes

*19,293 consumers participated in the survey in 18 countries. At least 1,000 respondents participated per country.

The sample sizes are nationally representative, including both Klarna users and non-Klarna users.

Release date is date of access.

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