In Sweden, Millennials were the generation with the largest share of consumers purchasing pharmaceutical products online in the first quarter of 2022, with just over 50 percent. Gen X and Baby Boomers followed close behind with 48 and 43 percent respectively, while only 36 percent of Gen Z consumers were buying such products online over the survey period.
Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation
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Share of respondents
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11,740 consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
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Klarna. (April 1, 2022). Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1308336/sweden-consumers-purchasing-pharmaceuticals-online-generation/
Klarna. "Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation." Chart. April 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1308336/sweden-consumers-purchasing-pharmaceuticals-online-generation/
Klarna. (2022). Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1308336/sweden-consumers-purchasing-pharmaceuticals-online-generation/
Klarna. "Share of Consumers Purchasing Pharmaceutical Products Online in Sweden in 1st Quarter 2022, by Generation." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1308336/sweden-consumers-purchasing-pharmaceuticals-online-generation/
Klarna, Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation Statista, https://www.statista.com/statistics/1308336/sweden-consumers-purchasing-pharmaceuticals-online-generation/ (last visited July 22, 2024)
Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation [Graph], Klarna, April 1, 2022. [Online]. Available: https://www.statista.com/statistics/1308336/sweden-consumers-purchasing-pharmaceuticals-online-generation/
