Share of e-commerce jewelry sales in China 2022, by brand

Published by
Xin Ou,
Feb 23, 2024
In the first half of 2022, around 38.9 percent of Zhou Liu Fu Jewellry's sales were generated online. In comparison, the e-commerce channel only contributed five percent of the total sales of Chow Tai Fook in 2022.

Sales share of jewelry via online channels in China in 2022, by major brand

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Release date

August 2023

Region

China

Survey time period

2022

Supplementary notes

* as of H1 2022.

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