Share of German shoppers buying pharmaceuticals online 2023, by generation

Share of consumers purchasing pharmaceutical products online in Germany in the 2nd quarter 2023, by generation

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Release date

November 2023

Region

Germany

Survey time period

Q2 2023

Number of respondents

1,000*

Supplementary notes

*19,293 consumers participated in the survey in 18 countries. At least 1,000 respondents participated for each country.

The sample sizes are nationally representative, including both Klarna users and non-Klarna users.

Release date is date of access.

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