As of the second quarter of 2023, millennials were the generation in the United States with the highest proportion of consumers who purchased pharmaceuticals online, with 47 percent. Gen X and Gen Z were next, with a 33 percent share.
Share of consumers purchasing pharmaceutical products online in the United States in 2nd quarter 2023, by generational cohort
* Of a total of 19,293 consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
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Klarna. (June 29, 2023). Share of consumers purchasing pharmaceutical products online in the United States in 2nd quarter 2023, by generational cohort [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1308287/united-states-consumers-purchasing-pharmaceuticals-online-generation/
Klarna. "Share of consumers purchasing pharmaceutical products online in the United States in 2nd quarter 2023, by generational cohort." Chart. June 29, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1308287/united-states-consumers-purchasing-pharmaceuticals-online-generation/
Klarna. (2023). Share of consumers purchasing pharmaceutical products online in the United States in 2nd quarter 2023, by generational cohort. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1308287/united-states-consumers-purchasing-pharmaceuticals-online-generation/
Klarna. "Share of Consumers Purchasing Pharmaceutical Products Online in The United States in 2nd Quarter 2023, by Generational Cohort." Statista, Statista Inc., 29 Jun 2023, https://www.statista.com/statistics/1308287/united-states-consumers-purchasing-pharmaceuticals-online-generation/
Klarna, Share of consumers purchasing pharmaceutical products online in the United States in 2nd quarter 2023, by generational cohort Statista, https://www.statista.com/statistics/1308287/united-states-consumers-purchasing-pharmaceuticals-online-generation/ (last visited December 03, 2024)
Share of consumers purchasing pharmaceutical products online in the United States in 2nd quarter 2023, by generational cohort [Graph], Klarna, June 29, 2023. [Online]. Available: https://www.statista.com/statistics/1308287/united-states-consumers-purchasing-pharmaceuticals-online-generation/
