As of 2024, the Nike brand was valued at just under 30 billion U.S. dollars, which is a slight decrease of about 1.4 billion from the previous year.
Nike's popularity
The Nike brand is exceedingly popular. In fact, it stood in tied first place (alongside adidas) for the most well-known sneakers brand in the United States in 2023. What's more, Nike's popularity has expanded substantially beyond the United States, with non-U.S. markets now bringing in a 60 percent share of the company’s revenue.
Nike’s advertising
In order to remain such a recognizable brand, Nike spends a sizeable amount of money on advertising and promotion. In 2023, for example, the company's promotional costs hit the four billion-dollar-mark. Nike prides itself on its memorable ads and is viewed as a diverse advertiser by U.S. audiences.
Brand value of the sports company Nike worldwide from 2016 to 2024
(in million U.S. dollars)
Characteristic
Brand value in million U.S. dollars
2024
29,873
2023
31,307
2022
33,176
2021
30,443
2020
34,792
2019
32,421
2018
28,030
2017
31,762
2016
28,041
Created with Highcharts 7.2.2Brand value in million U.S. dollars28,04128,04131,76231,76228,03028,03032,42132,42134,79234,79230,44330,44333,17633,17631,30731,30729,87329,873201620172018201920202021202220232024
05,00010,00015,00020,00025,00030,00035,00040,000
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Brand Finance. (January 17, 2024). Brand value of the sports company Nike worldwide from 2016 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/632210/nike-brand-value/
Brand Finance. "Brand value of the sports company Nike worldwide from 2016 to 2024 (in million U.S. dollars)." Chart. January 17, 2024. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/632210/nike-brand-value/
Brand Finance. (2024). Brand value of the sports company Nike worldwide from 2016 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/632210/nike-brand-value/
Brand Finance. "Brand Value of The Sports Company Nike Worldwide from 2016 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/632210/nike-brand-value/
Brand Finance, Brand value of the sports company Nike worldwide from 2016 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/632210/nike-brand-value/ (last visited February 18, 2025)
Brand value of the sports company Nike worldwide from 2016 to 2024 (in million U.S. dollars) [Graph], Brand Finance, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/632210/nike-brand-value/
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