According to a survey conducted in November 2021, almost 70 percent of social media users in Ukraine used Facebook, compared to 7.7 percent of social media users in Russia. Overall, 64.2 percent of Ukrainian social media users used YouTube, whilst 19.4 percent of Russian social media users used the platform. Russian online networks Vkontakte and Odnoklassniki had the highest penetration rate among Russian users, with 29.5 percent and 21.6 percent, respectively.
Penetration of selected social media platforms in Ukraine and Russia as of November 2021
According to the source: "In both countries about 16 per cent of respondents reported ‘never’ to use any social networks, including due to having no access to the internet."
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Social Europe. (March 17, 2022). Penetration of selected social media platforms in Ukraine and Russia as of November 2021 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1308258/social-media-penetration-ukraine-russia/
Social Europe. "Penetration of selected social media platforms in Ukraine and Russia as of November 2021." Chart. March 17, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1308258/social-media-penetration-ukraine-russia/
Social Europe. (2022). Penetration of selected social media platforms in Ukraine and Russia as of November 2021. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1308258/social-media-penetration-ukraine-russia/
Social Europe. "Penetration of Selected Social Media Platforms in Ukraine and Russia as of November 2021." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/1308258/social-media-penetration-ukraine-russia/
Social Europe, Penetration of selected social media platforms in Ukraine and Russia as of November 2021 Statista, https://www.statista.com/statistics/1308258/social-media-penetration-ukraine-russia/ (last visited November 03, 2024)
Penetration of selected social media platforms in Ukraine and Russia as of November 2021 [Graph], Social Europe, March 17, 2022. [Online]. Available: https://www.statista.com/statistics/1308258/social-media-penetration-ukraine-russia/
