Share of shoppers buying pharmaceuticals online 2023, by country and gender

Published by
Stephanie Chevalier,
Oct 10, 2023
According to a global survey conducted in the first quarter of 2023, Sweden has the highest proportion of online pharmaceutical product purchasers among men and women, with 39 percent and 54 percent, respectively. In nearly all 18 surveyed countries, the percentage of female consumers buying pharmaceutical products online surpassed that of males.

Share of consumers purchasing pharmaceutical products online in select countries in 2nd quarter 2023, by gender

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Release date

October 2023

Region

Worldwide

Survey time period

Q2 2023

Number of respondents

19,293*

Age group

18 years and older

Supplementary notes

* Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, Greece.

The sample sizes are nationally representative, including both Klarna users and non-Klarna users.

The date of release is the date of access.

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