During a 2019 survey, it was found that 62 percent of internet users aged 25 to 34 from Brazil followed influencers. Across all age groups, the share stood at 52 percent. Influencer marketing was included in the marketing strategies of 71 percent of Brazilian companies, as per the results of a different survey.
Share of internet users who followed influencers in Brazil as of November 2019, by age group
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IBOPE Inteligência. (November 15, 2019). Share of internet users who followed influencers in Brazil as of November 2019, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1308254/brazil-share-follow-influencers-gender/
IBOPE Inteligência. "Share of internet users who followed influencers in Brazil as of November 2019, by age group." Chart. November 15, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1308254/brazil-share-follow-influencers-gender/
IBOPE Inteligência. (2019). Share of internet users who followed influencers in Brazil as of November 2019, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1308254/brazil-share-follow-influencers-gender/
IBOPE Inteligência. "Share of Internet Users Who Followed Influencers in Brazil as of November 2019, by Age Group." Statista, Statista Inc., 15 Nov 2019, https://www.statista.com/statistics/1308254/brazil-share-follow-influencers-gender/
IBOPE Inteligência, Share of internet users who followed influencers in Brazil as of November 2019, by age group Statista, https://www.statista.com/statistics/1308254/brazil-share-follow-influencers-gender/ (last visited August 24, 2024)
Share of internet users who followed influencers in Brazil as of November 2019, by age group [Graph], IBOPE Inteligência, November 15, 2019. [Online]. Available: https://www.statista.com/statistics/1308254/brazil-share-follow-influencers-gender/