During a 2019 survey, it was found that 59 percent of female internet users and 44 percent of male internet users from Brazil followed influencers. Across genders, the share stood at 52 percent. Influencer marketing was included in the marketing strategies of 71 percent of Brazilian companies, as per the results of a different survey.
Share of internet users who followed influencers in Brazil as of November 2019, by gender
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IBOPE Inteligência. (November 15, 2019). Share of internet users who followed influencers in Brazil as of November 2019, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1308253/brazil-share-follow-influencers-gender/
IBOPE Inteligência. "Share of internet users who followed influencers in Brazil as of November 2019, by gender." Chart. November 15, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1308253/brazil-share-follow-influencers-gender/
IBOPE Inteligência. (2019). Share of internet users who followed influencers in Brazil as of November 2019, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1308253/brazil-share-follow-influencers-gender/
IBOPE Inteligência. "Share of Internet Users Who Followed Influencers in Brazil as of November 2019, by Gender." Statista, Statista Inc., 15 Nov 2019, https://www.statista.com/statistics/1308253/brazil-share-follow-influencers-gender/
IBOPE Inteligência, Share of internet users who followed influencers in Brazil as of November 2019, by gender Statista, https://www.statista.com/statistics/1308253/brazil-share-follow-influencers-gender/ (last visited December 22, 2024)
Share of internet users who followed influencers in Brazil as of November 2019, by gender [Graph], IBOPE Inteligência, November 15, 2019. [Online]. Available: https://www.statista.com/statistics/1308253/brazil-share-follow-influencers-gender/
