According to a global survey conducted in the second quarter of 2023, Sweden has the highest percentage of consumers purchasing pharmaceutical products online, with 45 percent. The United States and Greece trailed behind with 32 and 31 percent of respondents, respectively, who reported buying pharmaceutical products online during the same period.
Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries
* Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
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Klarna. (October 10, 2023). Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
Klarna. "Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries." Chart. October 10, 2023. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
Klarna. (2023). Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
Klarna. "Share of Consumers Purchasing Pharmaceutical Products Online in 2nd Quarter 2023, by Select Countries." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
Klarna, Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries Statista, https://www.statista.com/statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/ (last visited November 17, 2024)
Share of consumers purchasing pharmaceutical products online in 2nd quarter 2023, by select countries [Graph], Klarna, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1308246/share-shoppers-purchasing-pharmaceuticals-online-country/
