During a 2019 survey, it was found that 52 percent of internet users from Brazil followed influencers. Influencer marketing was included in the marketing strategies of 71 percent of Brazilian companies, as per the results of a different survey.
Share of internet users who followed influencers in Brazil as of November 2019
Figure for "do not follow" calculated by Statista based on data provided by the source. The source does not provide a survey date. The date provided is the publication date.
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Statista. (November 15, 2019). Share of internet users who followed influencers in Brazil as of November 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1308244/brazil-share-follow-influencers/
Statista. "Share of internet users who followed influencers in Brazil as of November 2019." Chart. November 15, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1308244/brazil-share-follow-influencers/
Statista. (2019). Share of internet users who followed influencers in Brazil as of November 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1308244/brazil-share-follow-influencers/
Statista. "Share of Internet Users Who Followed Influencers in Brazil as of November 2019." Statista, Statista Inc., 15 Nov 2019, https://www.statista.com/statistics/1308244/brazil-share-follow-influencers/
Statista, Share of internet users who followed influencers in Brazil as of November 2019 Statista, https://www.statista.com/statistics/1308244/brazil-share-follow-influencers/ (last visited December 22, 2024)
Share of internet users who followed influencers in Brazil as of November 2019 [Graph], Statista, November 15, 2019. [Online]. Available: https://www.statista.com/statistics/1308244/brazil-share-follow-influencers/
