Gen Z shoppers were the most interested in augmented reality (AR) shopping experiences, a February 2022 survey showed. More than nine in ten Gen Z respondents were willing to see what a piece of furniture or decoration would look like in their home using AR. Only 64 percent of respondents in the silent generation said the same.
Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation
* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dynata. (March 11, 2022). Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/
Dynata. "Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation." Chart. March 11, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/
Dynata. (2022). Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/
Dynata. "Interest in Augmented Reality Shopping Experiences among Global Consumers as of February 2022, by Generation." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/
Dynata, Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation Statista, https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/ (last visited December 03, 2024)
Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation [Graph], Dynata, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/
