Gen Z shoppers were the most interested in augmented reality (AR) shopping experiences, a February 2022 survey showed. More than nine in ten Gen Z respondents were willing to see what a piece of furniture or decoration would look like in their home using AR. Only 64 percent of respondents in the silent generation said the same.
Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation
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Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation
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* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
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Dynata. (March 11, 2022). Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/
Dynata. "Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation." Chart. March 11, 2022. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/
Dynata. (2022). Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/
Dynata. "Interest in Augmented Reality Shopping Experiences among Global Consumers as of February 2022, by Generation." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/
Dynata, Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation Statista, https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/ (last visited April 18, 2025)
Interest in augmented reality shopping experiences among global consumers as of February 2022, by generation [Graph], Dynata, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1308187/augmented-reality-interest-shopping-generation/
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