According to global consumers, the most important drawbacks of e-commerce are related to the product's physical properties or quality. Up to 46 percent of respondents in select countries worldwide thought e-commerce does not offer the opportunity to touch or feel the items, which is a disadvantage of shopping online. The second main obstacle to e-commerce from the buyer's point of view is the inability to ascertain the quality of a product before purchase.
Drawbacks of e-commerce among global consumers as of February 2022
* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dynata. (March 11, 2022). Drawbacks of e-commerce among global consumers as of February 2022 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1308184/online-shopping-drawbacks-worldwide/
Dynata. "Drawbacks of e-commerce among global consumers as of February 2022." Chart. March 11, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1308184/online-shopping-drawbacks-worldwide/
Dynata. (2022). Drawbacks of e-commerce among global consumers as of February 2022. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1308184/online-shopping-drawbacks-worldwide/
Dynata. "Drawbacks of E-commerce among Global Consumers as of February 2022." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1308184/online-shopping-drawbacks-worldwide/
Dynata, Drawbacks of e-commerce among global consumers as of February 2022 Statista, https://www.statista.com/statistics/1308184/online-shopping-drawbacks-worldwide/ (last visited December 19, 2024)
Drawbacks of e-commerce among global consumers as of February 2022 [Graph], Dynata, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1308184/online-shopping-drawbacks-worldwide/