According to global consumers, the most important drawbacks of e-commerce are related to the product's physical properties or quality. Up to 46 percent of respondents in select countries worldwide thought e-commerce does not offer the opportunity to touch or feel the items, which is a disadvantage of shopping online. The second main obstacle to e-commerce from the buyer's point of view is the inability to ascertain the quality of a product before purchase.
Drawbacks of e-commerce among global consumers as of February 2022
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Share of respondents
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* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
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Dynata. (March 11, 2022). Drawbacks of e-commerce among global consumers as of February 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1308184/online-shopping-drawbacks-worldwide/
Dynata. "Drawbacks of e-commerce among global consumers as of February 2022." Chart. March 11, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1308184/online-shopping-drawbacks-worldwide/
Dynata. (2022). Drawbacks of e-commerce among global consumers as of February 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1308184/online-shopping-drawbacks-worldwide/
Dynata. "Drawbacks of E-commerce among Global Consumers as of February 2022." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1308184/online-shopping-drawbacks-worldwide/
Dynata, Drawbacks of e-commerce among global consumers as of February 2022 Statista, https://www.statista.com/statistics/1308184/online-shopping-drawbacks-worldwide/ (last visited July 22, 2024)
Drawbacks of e-commerce among global consumers as of February 2022 [Graph], Dynata, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1308184/online-shopping-drawbacks-worldwide/