It was calculated that linear TV advertising impressions from the top 10 advertisers in the United States served to audiences below the age of 44 was lower than the national average of such impressions served in the first quarter of 2022. At the same time, linear TV ad impressions reached more viewers aged 55 and older, indicating a disparity in the distribution of and exposure to linear TV ads dependent on age groups.
Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group
Characteristic
Share of linear impressions compared to national average
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Samba TV. (May 10, 2022). Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1308058/linear-tv-impressions-of-top-advertisers-us-by-age/
Samba TV. "Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group ." Chart. May 10, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1308058/linear-tv-impressions-of-top-advertisers-us-by-age/
Samba TV. (2022). Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group . Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1308058/linear-tv-impressions-of-top-advertisers-us-by-age/
Samba TV. "Share of Linear Tv Impressions Served by Leading Advertisers Compared to National Share in The United States in The 1st Quarter 2022, by Age Group ." Statista, Statista Inc., 10 May 2022, https://www.statista.com/statistics/1308058/linear-tv-impressions-of-top-advertisers-us-by-age/
Samba TV, Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group Statista, https://www.statista.com/statistics/1308058/linear-tv-impressions-of-top-advertisers-us-by-age/ (last visited December 26, 2024)
Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group [Graph], Samba TV, May 10, 2022. [Online]. Available: https://www.statista.com/statistics/1308058/linear-tv-impressions-of-top-advertisers-us-by-age/
