It was calculated that linear TV advertising impressions from the top 10 advertisers in the United States served to audiences below the age of 44 was lower than the national average of such impressions served in the first quarter of 2022. At the same time, linear TV ad impressions reached more viewers aged 55 and older, indicating a disparity in the distribution of and exposure to linear TV ads dependent on age groups.
Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group
Characteristic
Share of linear impressions compared to national average
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Samba TV. (May 10, 2022). Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1308058/linear-tv-impressions-of-top-advertisers-us-by-age/
Samba TV. "Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group ." Chart. May 10, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1308058/linear-tv-impressions-of-top-advertisers-us-by-age/
Samba TV. (2022). Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group . Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1308058/linear-tv-impressions-of-top-advertisers-us-by-age/
Samba TV. "Share of Linear Tv Impressions Served by Leading Advertisers Compared to National Share in The United States in The 1st Quarter 2022, by Age Group ." Statista, Statista Inc., 10 May 2022, https://www.statista.com/statistics/1308058/linear-tv-impressions-of-top-advertisers-us-by-age/
Samba TV, Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group Statista, https://www.statista.com/statistics/1308058/linear-tv-impressions-of-top-advertisers-us-by-age/ (last visited November 24, 2024)
Share of linear TV impressions served by leading advertisers compared to national share in the United States in the 1st quarter 2022, by age group [Graph], Samba TV, May 10, 2022. [Online]. Available: https://www.statista.com/statistics/1308058/linear-tv-impressions-of-top-advertisers-us-by-age/
