Industries with top CTV share in video ad impressions worldwide 2021

Published by
Michele Majidi,
Mar 4, 2024
In 2021, travel was the industry with the highest share of connected TV (CTV) in video advertising impressions worldwide, at 63 percent. Automotive and quick-service restaurants (QSR) followed, with 60 percent and 58 percent, respectively.

Industries with the highest share of connected TV (CTV) in video advertising impressions worldwide in 2021

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Release date

May 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

Methodology: data based on an analysis of 286 billion video ad impressions served on the source's platform, across mobile, desktop, CTV devices, and social platforms.

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Statistics on " Connected TV advertising in the United States "

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Other statistics that may interest you Connected TV advertising in the United States

Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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