Even though almost 100 percent of British adults have heard of Amazon, the online marketplace is appreciated by roughly 71 percent of respondents, a 2024 survey showed. The popularity of Amazon has fluctuated since the third quarter of 2020, ranging from 71 to 80 percent.
Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 2nd quarter 2024
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Popularity (liked)
Fame (have heard of)
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YouGov. (July 11, 2024). Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 2nd quarter 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1307976/consumer-value-score-amazon-united-kingdom-uk/
YouGov. "Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 2nd quarter 2024." Chart. July 11, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1307976/consumer-value-score-amazon-united-kingdom-uk/
YouGov. (2024). Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 2nd quarter 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1307976/consumer-value-score-amazon-united-kingdom-uk/
YouGov. "Share of People Having Heard of or Liked Amazon in The United Kingdom (Uk) in Selected Quarters from 3rd Quarter 2020 to 2nd Quarter 2024." Statista, Statista Inc., 11 Jul 2024, https://www.statista.com/statistics/1307976/consumer-value-score-amazon-united-kingdom-uk/
YouGov, Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 2nd quarter 2024 Statista, https://www.statista.com/statistics/1307976/consumer-value-score-amazon-united-kingdom-uk/ (last visited July 22, 2024)
Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 2nd quarter 2024 [Graph], YouGov, July 11, 2024. [Online]. Available: https://www.statista.com/statistics/1307976/consumer-value-score-amazon-united-kingdom-uk/