Asia: sponsorship & advertising market revenue 2020-2029

The ad spending in the 'Sponsorship & Advertising' segment of the esports market in Asia was forecast to continuously increase between 2024 and 2029 by in total 97.8 million U.S. dollars (+21.63 percent). After the ninth consecutive increasing year, the ad spending is estimated to reach 549.84 million U.S. dollars and therefore a new peak in 2029. Notably, the ad spending of the 'Sponsorship & Advertising' segment of the esports market was continuously increasing over the past years.

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Revenue of the sponsorship & advertising market in Asia from 2020 to 2029 (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Esports Sponsorship & Advertising refers to the marketing and promotional activities within the competitive gaming industry, where brands engage with the esports audience by sponsoring teams, tournaments, players, or events, and through targeted advertising across various digital platforms. This market leverages the global popularity of esports, reaching millions of engaged fans through live-streaming platforms, social media, and in-game advertising. It encompasses a range of strategies, from brand placement and endorsements to integrated campaigns that enhance visibility and consumer interaction. The goal is to connect with a young, tech-savvy audience, driving brand awareness and loyalty in a rapidly growing, highly dynamic sector.

Additional information:

The market comprises ad spendings. Sales channel data shows online revenues. All monetary figures refer to the annual gross revenue.
Key players of the market include companies or teams such as FaZe, Cloud9 or TSM.
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