Social media web traffic referrals in Brazil 2023

Published by
Tiago Bianchi,
Mar 7, 2024

In December 2023, Facebook was the social media platform that directed the most traffic to third-party website links in Brazil, with around 39.2 percent of the referrals. Instagram followed, providing around 27.4 percent of the traffic. Other networks generated smaller shares, such as Pinterest with 18.3 percent of social media referral traffic, and YouTube with 7.3 percent of clicks.

Web traffic referrals from social media platforms in Brazil as of December 2023

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Release date

January 2024

Region

Brazil

Survey time period

December 2023

Special properties

web traffic arriving on third-party websites via clicks or taps on links published on social media platforms (via any device)

Supplementary notes

Shares do not include traffic from messenger platforms. Data are only available for a selection of platforms, and percentages reflect available platforms only.

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Statistics on " Social media usage in Brazil "

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Other statistics that may interest you Social media usage in Brazil

Overview

8

Audiences

7

Usage

8

Facebook and Messenger

7

Instagram

5

TikTok

5

YouTube

6

Messaging apps

7

Marketing and influencers

8

Further related statistics

3

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