Most commonly used subscription service types worldwide 2022, by category

Published by
D. Tighe,
Feb 29, 2024
In 2022, just over 40 percent of globally surveyed consumers used subscription services for groceries, food, or drinks, making it the most popular subscription service category in the world. At just under 40 percent, many consumers were also subscribed to services that delivered personal care goods to their homes that year.

Leading subscription service types among consumers worldwide in 2022, by category

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Release date

March 2022

Region

Worldwide

Survey time period

February 4 to 10, 2022

Number of respondents

11,002*

Age group

16 years and older

Method of interview

Panel survey

Supplementary notes

* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is +/- 3% at the country level, +/-1% at the total level."

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