In 2022, just over 40 percent of globally surveyed consumers used subscription services for groceries, food, or drinks, making it the most popular subscription service category in the world. At just under 40 percent, many consumers were also subscribed to services that delivered personal care goods to their homes that year.
Leading subscription service types among consumers worldwide in 2022, by category
* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dynata. (March 11, 2022). Leading subscription service types among consumers worldwide in 2022, by category [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1307825/most-commonly-used-subscription-services-world/
Dynata. "Leading subscription service types among consumers worldwide in 2022, by category." Chart. March 11, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1307825/most-commonly-used-subscription-services-world/
Dynata. (2022). Leading subscription service types among consumers worldwide in 2022, by category. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1307825/most-commonly-used-subscription-services-world/
Dynata. "Leading Subscription Service Types among Consumers Worldwide in 2022, by Category." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1307825/most-commonly-used-subscription-services-world/
Dynata, Leading subscription service types among consumers worldwide in 2022, by category Statista, https://www.statista.com/statistics/1307825/most-commonly-used-subscription-services-world/ (last visited December 18, 2024)
Leading subscription service types among consumers worldwide in 2022, by category [Graph], Dynata, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1307825/most-commonly-used-subscription-services-world/
