In 2022, about 40 percent of consumers around the world stated they more commonly bought items, such as books, toys, and games, online compared to offline. Only about 20 percent of respondents to this global survey said they usually opted for offline channels when buying such goods.
Share of consumers who typically shop for toys, games, and books online versus offline worldwide in 2022
* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
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Dynata. (March 11, 2022). Share of consumers who typically shop for toys, games, and books online versus offline worldwide in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1307808/online-or-offline-shopping-preference-for-toys-games-books-world/
Dynata. "Share of consumers who typically shop for toys, games, and books online versus offline worldwide in 2022." Chart. March 11, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1307808/online-or-offline-shopping-preference-for-toys-games-books-world/
Dynata. (2022). Share of consumers who typically shop for toys, games, and books online versus offline worldwide in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1307808/online-or-offline-shopping-preference-for-toys-games-books-world/
Dynata. "Share of Consumers Who Typically Shop for Toys, Games, and Books Online versus Offline Worldwide in 2022." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1307808/online-or-offline-shopping-preference-for-toys-games-books-world/
Dynata, Share of consumers who typically shop for toys, games, and books online versus offline worldwide in 2022 Statista, https://www.statista.com/statistics/1307808/online-or-offline-shopping-preference-for-toys-games-books-world/ (last visited December 30, 2024)
Share of consumers who typically shop for toys, games, and books online versus offline worldwide in 2022 [Graph], Dynata, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1307808/online-or-offline-shopping-preference-for-toys-games-books-world/
