In 2022, only about one in four consumers around the world stated they more commonly purchased electronics offline than online. When it comes to buying electronics, the majority of surveyed shoppers either had a clear preference for buying online or typically used both channels.
Share of consumers who typically shop for electronics online versus offline worldwide in 2022
Characteristic
Share of respondents
More online
38%
An equal mix of in stores and online
37%
More in person from stores
26%
Created with Highcharts 7.2.2
• More online 38%
• An equal mix of in stores and online 37%
• More in person from stores 26%
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
Percentage points not adding up to a total of 100 percent are probably due to rounding.
Learn more about how Statista can support your business.
Dynata. (March 11, 2022). Share of consumers who typically shop for electronics online versus offline worldwide in 2022 [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1307801/online-or-offline-shopping-preference-for-electronics-world/
Dynata. "Share of consumers who typically shop for electronics online versus offline worldwide in 2022." Chart. March 11, 2022. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1307801/online-or-offline-shopping-preference-for-electronics-world/
Dynata. (2022). Share of consumers who typically shop for electronics online versus offline worldwide in 2022. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1307801/online-or-offline-shopping-preference-for-electronics-world/
Dynata. "Share of Consumers Who Typically Shop for Electronics Online versus Offline Worldwide in 2022." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1307801/online-or-offline-shopping-preference-for-electronics-world/
Dynata, Share of consumers who typically shop for electronics online versus offline worldwide in 2022 Statista, https://www.statista.com/statistics/1307801/online-or-offline-shopping-preference-for-electronics-world/ (last visited January 22, 2025)
Share of consumers who typically shop for electronics online versus offline worldwide in 2022 [Graph], Dynata, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1307801/online-or-offline-shopping-preference-for-electronics-world/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.