In 2022, only about one in four consumers around the world stated they more commonly purchased electronics offline than online. When it comes to buying electronics, the majority of surveyed shoppers either had a clear preference for buying online or typically used both channels.
Share of consumers who typically shop for electronics online versus offline worldwide in 2022
* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
Percentage points not adding up to a total of 100 percent are probably due to rounding.
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Dynata. (March 11, 2022). Share of consumers who typically shop for electronics online versus offline worldwide in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1307801/online-or-offline-shopping-preference-for-electronics-world/
Dynata. "Share of consumers who typically shop for electronics online versus offline worldwide in 2022." Chart. March 11, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1307801/online-or-offline-shopping-preference-for-electronics-world/
Dynata. (2022). Share of consumers who typically shop for electronics online versus offline worldwide in 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1307801/online-or-offline-shopping-preference-for-electronics-world/
Dynata. "Share of Consumers Who Typically Shop for Electronics Online versus Offline Worldwide in 2022." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1307801/online-or-offline-shopping-preference-for-electronics-world/
Dynata, Share of consumers who typically shop for electronics online versus offline worldwide in 2022 Statista, https://www.statista.com/statistics/1307801/online-or-offline-shopping-preference-for-electronics-world/ (last visited November 22, 2024)
Share of consumers who typically shop for electronics online versus offline worldwide in 2022 [Graph], Dynata, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1307801/online-or-offline-shopping-preference-for-electronics-world/
