In 2022, global consumer preferences concerning the purchase of apparel and footwear were somewhat evenly split. About three in ten consumers around the world said they were more likely to buy clothing and shoes online, while only a slightly higher number of respondents stated they more commonly bought such goods in-store. Winning only by a couple of percentage points, the modest majority said they use a healthy mix of both channels.
Share of consumers who typically shop for apparel and footwear products online versus offline worldwide in 2022
* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
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Dynata. (March 11, 2022). Share of consumers who typically shop for apparel and footwear products online versus offline worldwide in 2022 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1307793/online-or-offline-shopping-preference-for-clothes-and-shoes-world/
Dynata. "Share of consumers who typically shop for apparel and footwear products online versus offline worldwide in 2022." Chart. March 11, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1307793/online-or-offline-shopping-preference-for-clothes-and-shoes-world/
Dynata. (2022). Share of consumers who typically shop for apparel and footwear products online versus offline worldwide in 2022. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1307793/online-or-offline-shopping-preference-for-clothes-and-shoes-world/
Dynata. "Share of Consumers Who Typically Shop for Apparel and Footwear Products Online versus Offline Worldwide in 2022." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1307793/online-or-offline-shopping-preference-for-clothes-and-shoes-world/
Dynata, Share of consumers who typically shop for apparel and footwear products online versus offline worldwide in 2022 Statista, https://www.statista.com/statistics/1307793/online-or-offline-shopping-preference-for-clothes-and-shoes-world/ (last visited December 19, 2024)
Share of consumers who typically shop for apparel and footwear products online versus offline worldwide in 2022 [Graph], Dynata, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1307793/online-or-offline-shopping-preference-for-clothes-and-shoes-world/
