According to a survey during the third quarter of 2023, 35.9 percent of online audiences in Brazil stated that Instagram was their favorite social media platform, with a usage reach of 91.2 percent among the online population. WhatsApp followed as the social platform of choice for around 33.6 percent of the respondents, while Facebook was preferred by 7.7 percent of the Brazilian internet users. Despite the significant growth of the platform, only 8 percent of Brazilian internet users said that TikTok was their favorite platform.
Favorite social media platforms among internet users in Brazil as of 3rd quarter 2023
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DataReportal, & We Are Social, & Meltwater. (January 31, 2024). Favorite social media platforms among internet users in Brazil as of 3rd quarter 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1307762/favorite-social-media-brazil/
DataReportal, und We Are Social, und Meltwater. "Favorite social media platforms among internet users in Brazil as of 3rd quarter 2023." Chart. January 31, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1307762/favorite-social-media-brazil/
DataReportal, We Are Social, Meltwater. (2024). Favorite social media platforms among internet users in Brazil as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1307762/favorite-social-media-brazil/
DataReportal, and We Are Social, and Meltwater. "Favorite Social Media Platforms among Internet Users in Brazil as of 3rd Quarter 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1307762/favorite-social-media-brazil/
DataReportal & We Are Social & Meltwater, Favorite social media platforms among internet users in Brazil as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1307762/favorite-social-media-brazil/ (last visited July 22, 2024)
Favorite social media platforms among internet users in Brazil as of 3rd quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1307762/favorite-social-media-brazil/
