In 2022, only about a fifth of consumers around the world stated they typically purchased personal care products via online channels. Nearly half of the survey's respondents said they usually bought such items in person.
Share of consumers who typically shop for personal care products online versus offline worldwide in 2022
Characteristic
Share of respondents
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* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
Percentage points not adding up to a total of 100 percent are probably due to rounding.
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Dynata. (March 11, 2022). Share of consumers who typically shop for personal care products online versus offline worldwide in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1307750/online-or-offline-shopping-preference-for-personal-care-world/
Dynata. "Share of consumers who typically shop for personal care products online versus offline worldwide in 2022." Chart. March 11, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1307750/online-or-offline-shopping-preference-for-personal-care-world/
Dynata. (2022). Share of consumers who typically shop for personal care products online versus offline worldwide in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1307750/online-or-offline-shopping-preference-for-personal-care-world/
Dynata. "Share of Consumers Who Typically Shop for Personal Care Products Online versus Offline Worldwide in 2022." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1307750/online-or-offline-shopping-preference-for-personal-care-world/
Dynata, Share of consumers who typically shop for personal care products online versus offline worldwide in 2022 Statista, https://www.statista.com/statistics/1307750/online-or-offline-shopping-preference-for-personal-care-world/ (last visited August 25, 2024)
Share of consumers who typically shop for personal care products online versus offline worldwide in 2022 [Graph], Dynata, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1307750/online-or-offline-shopping-preference-for-personal-care-world/