In 2022, only about a fifth of consumers around the world stated they typically purchased personal care products via online channels. Nearly half of the survey's respondents said they usually bought such items in person.
Share of consumers who typically shop for personal care products online versus offline worldwide in 2022
* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is
+/- 3% at the country level, +/-1% at the total level."
Percentage points not adding up to a total of 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dynata. (March 11, 2022). Share of consumers who typically shop for personal care products online versus offline worldwide in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1307750/online-or-offline-shopping-preference-for-personal-care-world/
Dynata. "Share of consumers who typically shop for personal care products online versus offline worldwide in 2022." Chart. March 11, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1307750/online-or-offline-shopping-preference-for-personal-care-world/
Dynata. (2022). Share of consumers who typically shop for personal care products online versus offline worldwide in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1307750/online-or-offline-shopping-preference-for-personal-care-world/
Dynata. "Share of Consumers Who Typically Shop for Personal Care Products Online versus Offline Worldwide in 2022." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1307750/online-or-offline-shopping-preference-for-personal-care-world/
Dynata, Share of consumers who typically shop for personal care products online versus offline worldwide in 2022 Statista, https://www.statista.com/statistics/1307750/online-or-offline-shopping-preference-for-personal-care-world/ (last visited December 22, 2024)
Share of consumers who typically shop for personal care products online versus offline worldwide in 2022 [Graph], Dynata, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1307750/online-or-offline-shopping-preference-for-personal-care-world/
