As of the third quarter of 2023, WhatsApp was the most used social media platform in Brazil for 93.4 percent of the country's online audience. Instagram and Facebook followed, each being used by 91.2 and 83.3 percent of the Brazilian internet users. TikTok and Facebook Messenger were accessed by around 65.1 and 60.8 percent of users, while Pinterest, Telegram, Kuaishou, and Twitter accounted for smaller shares.
Most popular social media platforms in Brazil as of 3rd quarter 2023, by usage reach
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DataReportal, & We Are Social, & Meltwater. (January 31, 2024). Most popular social media platforms in Brazil as of 3rd quarter 2023, by usage reach [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1307747/social-networks-penetration-brazil/
DataReportal, und We Are Social, und Meltwater. "Most popular social media platforms in Brazil as of 3rd quarter 2023, by usage reach." Chart. January 31, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1307747/social-networks-penetration-brazil/
DataReportal, We Are Social, Meltwater. (2024). Most popular social media platforms in Brazil as of 3rd quarter 2023, by usage reach. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1307747/social-networks-penetration-brazil/
DataReportal, and We Are Social, and Meltwater. "Most Popular Social Media Platforms in Brazil as of 3rd Quarter 2023, by Usage Reach." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1307747/social-networks-penetration-brazil/
DataReportal & We Are Social & Meltwater, Most popular social media platforms in Brazil as of 3rd quarter 2023, by usage reach Statista, https://www.statista.com/statistics/1307747/social-networks-penetration-brazil/ (last visited November 21, 2024)
Most popular social media platforms in Brazil as of 3rd quarter 2023, by usage reach [Graph], DataReportal, & We Are Social, & Meltwater, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1307747/social-networks-penetration-brazil/
