In a survey on media consumption behaviors in India, 62 percent of the responses indicated that urban consumers aged between 25 and 34 years old were most likely to drive up video streaming consumption during the year 2022. This was also the group that was expected to increase television consumption in the country over the next 12 months.
Consumers who planned to increase their video streaming and TV consumption in India in 2022, by age group
Characteristic
Watching live TV
Watching non-live TV (catch-up/video-on-demand)
Streaming video (Netflix, Amazon Prime)
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YouGov India. (February 15, 2022). Consumers who planned to increase their video streaming and TV consumption in India in 2022, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1307705/india-increase-in-ott-and-tv-consumption-by-age/
YouGov India. "Consumers who planned to increase their video streaming and TV consumption in India in 2022, by age group." Chart. February 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1307705/india-increase-in-ott-and-tv-consumption-by-age/
YouGov India. (2022). Consumers who planned to increase their video streaming and TV consumption in India in 2022, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1307705/india-increase-in-ott-and-tv-consumption-by-age/
YouGov India. "Consumers Who Planned to Increase Their Video Streaming and Tv Consumption in India in 2022, by Age Group." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1307705/india-increase-in-ott-and-tv-consumption-by-age/
YouGov India, Consumers who planned to increase their video streaming and TV consumption in India in 2022, by age group Statista, https://www.statista.com/statistics/1307705/india-increase-in-ott-and-tv-consumption-by-age/ (last visited July 22, 2024)
Consumers who planned to increase their video streaming and TV consumption in India in 2022, by age group [Graph], YouGov India, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1307705/india-increase-in-ott-and-tv-consumption-by-age/