As of the third quarter of 2023, the most common type of social media account followed by internet users in Brazil were closer contacts like friends, family, and people they knew - about 61.7 percent of the Brazilian online users did so. Bands, singers, and musicians were the second most followed type of social media accounts in the country with approximately 42.4 percent of internet users in Brazil following such accounts, with a similar number of respondents who claimed to follow influencers and experts.
Main types of social media accounts followed by internet users in Brazil as of 3d quarter 2023
Characteristic
Share of respondents
Friends, family and people you know
61.7%
Bands, singers and musicians
42.4%
Influencers and experts
41%
Entertainment, memes, or parody accounts
37.9%
Actors, comedians and performers
37.6%
Companies and brands you purchase
37.3%
Restaurants, chefs and foodies
35.6%
TV shows or channels
33.5%
Companies and brands you're considering purchasing from
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DataReportal, & We Are Social, & Meltwater. (January 31, 2024). Main types of social media accounts followed by internet users in Brazil as of 3d quarter 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1307692/social-media-account-types-followed-brazil/
DataReportal, und We Are Social, und Meltwater. "Main types of social media accounts followed by internet users in Brazil as of 3d quarter 2023." Chart. January 31, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1307692/social-media-account-types-followed-brazil/
DataReportal, We Are Social, Meltwater. (2024). Main types of social media accounts followed by internet users in Brazil as of 3d quarter 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1307692/social-media-account-types-followed-brazil/
DataReportal, and We Are Social, and Meltwater. "Main Types of Social Media Accounts Followed by Internet Users in Brazil as of 3d Quarter 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1307692/social-media-account-types-followed-brazil/
DataReportal & We Are Social & Meltwater, Main types of social media accounts followed by internet users in Brazil as of 3d quarter 2023 Statista, https://www.statista.com/statistics/1307692/social-media-account-types-followed-brazil/ (last visited December 30, 2024)
Main types of social media accounts followed by internet users in Brazil as of 3d quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1307692/social-media-account-types-followed-brazil/
