Largest TV advertisers in Russia 2022, by spending share

Published by Statista Research Department, May 10, 2023
In 2022, Sber, Russian majority state-owned bank, had the largest advertising share on the Russian TV, at over four percent. Yandex and Internet Solutions (Ozon) ranked second and third, respectively.

Due to Russia's invasion of Ukraine in 2022, several international companies, such as Nestlé, suspended their marketing activities in Russia. As of March 2022, the largest share of advertisers leaving Russia came from the fast-moving consumer goods (FMCG) industry.

Leading TV advertisers in Russia in 2022, by spending share

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Release date

May 2023

Region

Russia

Survey time period

2022

Supplementary notes

Release date is the date of access.

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Statistics on " Advertising in Russia "

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Overview

8

Television advertising

5

Radio advertising

3

Out-of-home advertising

6

Press advertising

4

Digital advertising

5

Consumer attitudes

4

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Topics

TV advertising worldwideAdvertising in the United StatesTelevision in the United StatesTelevision industry worldwideAdvertising worldwide
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