Largest TV advertisers in Russia 2023, by spending share

Published by Statista Research Department, Nov 18, 2024

In 2023, Sber, a Russian majority state-owned bank, had the largest advertising share on the Russian TV, at over five percent. Yandex, Alfa-Bank, and Internet Solutions (Ozon) followed.

Due to Russia's invasion of Ukraine in 2022, several international companies, such as Nestlé, suspended their marketing activities in Russia. As of March 2022, the largest share of advertisers leaving Russia came from the fast-moving consumer goods (FMCG) industry.

Leading TV advertisers in Russia in 2023, by spending share

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Statistics on " Advertising in Russia "

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Other statistics that may interest you Advertising in Russia

Overview

8

Television advertising

5

Radio advertising

3

Out-of-home advertising

6

Press advertising

4

Digital advertising

5

Consumer attitudes

4

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TV advertising worldwideAdvertising in the United StatesTelevision in the United StatesTelevision industry worldwideAdvertising worldwide
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