According to a survey among adults in the United States in September 2021, 18 percent of white respondents, 12 percent of Hispanic, and 10 percent of Black respondents said they found targeted ads on linear TV (cable and broadcast) to be very creepy. Targeted linear TV ads were found to be not creepy at all by 30 percent of Black, 26 percent of Hispanic, and 22 percent of white respondents.
Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by ethnicity
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Morning Consult. (September 11, 2021). Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by ethnicity [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1307487/linear-tv-targeted-ads-creepiness-by-ethnicity-us/
Morning Consult. "Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by ethnicity." Chart. September 11, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1307487/linear-tv-targeted-ads-creepiness-by-ethnicity-us/
Morning Consult. (2021). Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by ethnicity. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1307487/linear-tv-targeted-ads-creepiness-by-ethnicity-us/
Morning Consult. "Share of Adults Who Find Targeted Ads on Linear Tv to Be Creepy in The United States as of September 2021, by Ethnicity." Statista, Statista Inc., 11 Sep 2021, https://www.statista.com/statistics/1307487/linear-tv-targeted-ads-creepiness-by-ethnicity-us/
Morning Consult, Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by ethnicity Statista, https://www.statista.com/statistics/1307487/linear-tv-targeted-ads-creepiness-by-ethnicity-us/ (last visited December 26, 2024)
Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by ethnicity [Graph], Morning Consult, September 11, 2021. [Online]. Available: https://www.statista.com/statistics/1307487/linear-tv-targeted-ads-creepiness-by-ethnicity-us/
