Share of adults who find targeted linear TV ads to be creepy in the U.S. 2021

Published by
Michele Majidi,
Jan 6, 2023
According to a survey among adults in the United States in September 2021, 17 percent of respondents said they found targeted ads on linear TV (cable and broadcast) to be very creepy, while 21 percent said they found them to be somewhat creepy. Targeted linear TV ads were found to be not creepy at all by 22 percent of respondents.

Share of adults who find targeted advertising on linear TV to be creepy in the United States as of September 2021

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Release date

September 2021

Region

United States

Survey time period

September 8 to 11, 2021

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "How creepy do you find targeted ads on the following platforms? Ads on linear TV (cable/broadcast)"

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