According to a 2023 survey, nearly 50 percent of Gen X consumers and more than half of the surveyed Baby Boomers in the UK wished e-commerce sites could enhance frictionless payment methods, an innovation which also appealed to over 40 percent of Gen Z in the country. Of the four generational cohorts surveyed, Millennials were the biggest fans of virtual and augmented reality, a technological innovation that 39 percent would like to try out.
Share of shoppers wishing for selected e-commerce innovations in the United Kingdom (UK) in the 2nd quarter 2023, by generation
19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 survey respondents represented each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (July 10, 2023). Share of shoppers wishing for selected e-commerce innovations in the United Kingdom (UK) in the 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1307355/most-wanted-e-commerce-innovations-by-generation-united-kingdom/
Klarna. "Share of shoppers wishing for selected e-commerce innovations in the United Kingdom (UK) in the 2nd quarter 2023, by generation." Chart. July 10, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1307355/most-wanted-e-commerce-innovations-by-generation-united-kingdom/
Klarna. (2023). Share of shoppers wishing for selected e-commerce innovations in the United Kingdom (UK) in the 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1307355/most-wanted-e-commerce-innovations-by-generation-united-kingdom/
Klarna. "Share of Shoppers Wishing for Selected E-commerce Innovations in The United Kingdom (Uk) in The 2nd Quarter 2023, by Generation." Statista, Statista Inc., 10 Jul 2023, https://www.statista.com/statistics/1307355/most-wanted-e-commerce-innovations-by-generation-united-kingdom/
Klarna, Share of shoppers wishing for selected e-commerce innovations in the United Kingdom (UK) in the 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1307355/most-wanted-e-commerce-innovations-by-generation-united-kingdom/ (last visited November 22, 2024)
Share of shoppers wishing for selected e-commerce innovations in the United Kingdom (UK) in the 2nd quarter 2023, by generation [Graph], Klarna, July 10, 2023. [Online]. Available: https://www.statista.com/statistics/1307355/most-wanted-e-commerce-innovations-by-generation-united-kingdom/
