In a survey conducted in Australia in 2021, respondents from the Gen Z and Millennials generations were the most likely to discover new brands and products through online sponsored ads. Just under 50 percent of respondents from the Boomers and Silent generations reported discovering new products and brands through online ads.
Discovery of new brands and products through online ads by shoppers in Australia in 2021, by generation
Survey respondents are consumers who use the internet at least once per month
Method of interview
Online survey
Supplementary notes
Survey statement: 'I discover new brands and products through online ads'.
Age groups defined as follows:
Gen Z - born between 1997 and 2003 (18-24 years old)
Millennials - born between 1983 and 1996 (25-38 years old)
Gen X - born between 1967 and 1982 (39-54 years old)
Boomers - born between 1948 and 1966 (55-73 years old)
Silent - born before 1948 (74 years old and above)
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Criteo. (April 5, 2022). Discovery of new brands and products through online ads by shoppers in Australia in 2021, by generation [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1307308/australia-discovery-of-new-products-via-online-ads/
Criteo. "Discovery of new brands and products through online ads by shoppers in Australia in 2021, by generation." Chart. April 5, 2022. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1307308/australia-discovery-of-new-products-via-online-ads/
Criteo. (2022). Discovery of new brands and products through online ads by shoppers in Australia in 2021, by generation. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1307308/australia-discovery-of-new-products-via-online-ads/
Criteo. "Discovery of New Brands and Products through Online Ads by Shoppers in Australia in 2021, by Generation." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1307308/australia-discovery-of-new-products-via-online-ads/
Criteo, Discovery of new brands and products through online ads by shoppers in Australia in 2021, by generation Statista, https://www.statista.com/statistics/1307308/australia-discovery-of-new-products-via-online-ads/ (last visited December 25, 2024)
Discovery of new brands and products through online ads by shoppers in Australia in 2021, by generation [Graph], Criteo, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1307308/australia-discovery-of-new-products-via-online-ads/
